The San Diego CITD, in conjunction with the San Diego District Office of the U.S. Small Business Administration, hosted a workshop titled, “How to Prepare for a Trade Show”, at Southwestern College’s Higher Education Center in National City on February 16th. The workshop provided attendees with information on properly preparing and coming up with a plan for participating in a trade show that┬ácan help them get the most out of the show experience and capture the leads to grow their business.┬áSan Diego CITD Director, Victor Castillo, and Cynthia Harris, Economic Development Specialist for the SBA, welcomed the group of participants, after which San Diego CITD International Trade Specialist, Monica Rosas, and Mr. Castillo presented the workshop content, which included information on finding the most appropriate trade shows, logistics for getting products and materials to a show, best practices for exhibiting, services and resources to get the most out of trade show participation, and an overview of the industrial trade show, Mexicali Supply Expo, which the CITD participates in and assists clients with every year.